Intent & location
Plan relevant service keywords, exclusions, locations and landing pages around your real service coverage.
Digital Allo · Surrey, BC
Google Ads management for local service businesses.
Reach people searching for the services you provide. We connect search intent, ad copy and landing pages with a clear enquiry path and an agreed advertising budget.
Sounds familiar?
When businesses usually get in touch.
For businesses able to define profitable services, service areas and a practical process for responding to calls and forms.
- Your ads show for searches that have nothing to do with what you sell.
- Clicks are expensive and very few turn into calls.
- The account was set up years ago and no one has looked at it properly since.
- You’re not sure the conversions Google reports are real enquiries.
What the work covers
Three parts, planned together.
Campaign setup
Configure ads, budgets and supported conversion tracking in your account, with checks before launch.
Lead quality
Review search terms, spend and the quality of enquiries with your team, rather than judging success by clicks alone.
Deliverables
What you get, and what we need from you.
What you get
- Search campaigns built around the services and areas you actually cover
- Keyword research with a negative keyword list to block irrelevant searches
- Ad copy that matches each search and points to the right landing page
- Call, form and booking tracking checked against your real enquiries
- Location and schedule settings that match your service area and opening hours
- Regular search term reviews and bid adjustments
What we’ll need from you
- Admin access to your Google Ads account, or a new account in your business name
- The services, areas and job types you want more of, and those you don’t
- A way to tell us which leads turned into work
Accounts, files and logins stay in your business’s name.
How it works
How the work runs.
- 01
Account review
If you already advertise, we look at where money has gone, which searches triggered ads and what tracking is in place.
- 02
Rebuild the structure
Campaigns are grouped by service so budgets, keywords and ads line up with what you sell.
- 03
Launch and watch
For the first weeks we check search terms often and block anything that wastes money.
- 04
Ongoing management
Each month we review cost per enquiry, test new ad copy and adjust budgets between services.
Scope, cost and a clear handover.
Media spend is paid separately from management. The number of services, campaigns, locations, landing pages and reporting needs determines the work required.
We agree the deliverables, responsibilities, access, ongoing fees and acceptance checks before starting. Your team should know what it will own and how the work will be maintained.
Based in Surrey, we focus on Metro Vancouver and the Lower Mainland. Ask about remote delivery if your business is elsewhere.
Explore service areas →Google Ads Management questions
Do we need a new website?
Not always. The landing page needs to explain the offer clearly, work on mobile and make the next step easy. We can review what you already have.
Can you promise a cost per lead?
No. Competition, budget, offer and conversion performance all affect results. We agree measurement and review points before spending.
Should we bid on our own business name?
Often yes, especially if competitors bid on it. These clicks are usually cheap. We check whether it’s worthwhile for your account before turning it on.
Do you use Performance Max campaigns?
Only when there is enough conversion data and a clear reason. For most local service businesses, focused search campaigns are easier to control and report on.
Related services
Start a conversation
Tell us what would make work easier.
Share a little about your goals and we’ll connect you with the right Digital Allo specialist.
We review your goals and current setup
Marketing, IT and AI in one place
Serving Surrey and the Lower Mainland
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