Content direction
Agree audience, channels, themes, tone and what your business can substantiate with real examples.
Digital Allo · Surrey, BC
Social content that helps customers understand your business.
Build a consistent, useful presence around the services, questions and decisions that matter to your audience. We plan social content alongside your website and wider marketing priorities.
Sounds familiar?
When businesses usually get in touch.
For businesses that need an organized content plan, clearer messaging or a sustainable publishing process.
- Your accounts go quiet for weeks, then you post several times in a day.
- You’re never sure what to post or whether it’s helping.
- The person who ran your social media has moved on.
- Your profiles show old hours, old photos or services you no longer offer.
What the work covers
Three parts, planned together.
Create & approve
Prepare copy and agreed media formats, with an approval process before publishing.
Learn & maintain
Review useful engagement, referral traffic and enquiries. Keep the plan manageable for your team.
Deliverables
What you get, and what we need from you.
What you get
- A short content plan: themes, platforms and posting rhythm you can keep up
- Post copy and graphics prepared a month at a time
- An approval step before anything is published
- Profile clean-up: bios, links, hours, highlights and cover images
- Comment and message monitoring, if included in your plan
- A monthly summary of what people engaged with and any enquiries that came from it
What we’ll need from you
- Admin access to your social accounts
- Photos and short updates from real jobs, events or team moments
- Someone to approve posts and answer questions we can’t
Accounts, files and logins stay in your business’s name.
How it works
How the work runs.
- 01
Review your accounts
We look at what you’ve posted, what got a response and what your competitors are doing.
- 02
Agree the plan
We choose platforms and a posting schedule your business can realistically keep going.
- 03
Create and approve
Each month we prepare posts in advance and send them to you for a quick review.
- 04
Publish and learn
Posts go out on schedule, and each month we use what worked to plan the next one.
Scope, cost and a clear handover.
Channels, post frequency, photography or video, design, moderation and reporting affect the scope. Paid promotion is budgeted separately.
We agree the deliverables, responsibilities, access, ongoing fees and acceptance checks before starting. Your team should know what it will own and how the work will be maintained.
Based in Surrey, we focus on Metro Vancouver and the Lower Mainland. Ask about remote delivery if your business is elsewhere.
Explore service areas →Social Media Marketing questions
Do we need to post on every platform?
No. We prioritize channels that match your customers and your ability to maintain useful content.
Can you use our existing photos?
Yes, where your business has the rights and any needed permissions. Real project and team material is often the strongest starting point.
Does social media help us appear in search?
Indirectly. Some public posts can appear in search results, and an active, genuine profile helps people confirm your business is real. We plan social content to support your website rather than replace it.
How often should we post?
Consistency matters more than volume. One or two useful posts a week, kept up for months, usually does more than a burst of daily posts that stops.
Will you reply to comments for us?
We can monitor comments and messages and reply to simple questions. Anything about pricing, complaints or specific jobs comes to you.
Related services
Start a conversation
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Share a little about your goals and we’ll connect you with the right Digital Allo specialist.
We review your goals and current setup
Marketing, IT and AI in one place
Serving Surrey and the Lower Mainland
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