List & purpose
Review where contacts came from, communication preferences and the purpose of each message type.
Digital Allo · Surrey, BC
Relevant email communication beyond the first enquiry.
Keep useful information moving to people who expect to hear from your business. Digital Allo helps plan email content, templates and supported workflows around how customers buy from you.
Sounds familiar?
When businesses usually get in touch.
For businesses with an appropriate contact list, a clear communication purpose and a process for handling preferences and unsubscribe requests.
- You have a list of past customers but never contact them.
- Your newsletter goes out when someone remembers, and it looks different every time.
- Emails land in spam, or you’re not sure anyone opens them.
- You’re unsure what Canada’s anti-spam law allows you to send.
What the work covers
Three parts, planned together.
Content & setup
Prepare templates, approved copy and suitable segments within your selected platform.
Test & review
Check links, display, sending settings and unsubscribe behaviour before delivery, then review useful responses.
Deliverables
What you get, and what we need from you.
What you get
- A review of your list, consent records and current email tool
- Branded templates that work on phones
- A simple schedule: newsletters, announcements or seasonal reminders
- Automated messages such as welcome or follow-up emails, where they help
- Sender authentication checks (SPF, DKIM, DMARC) with your IT contact
- Reports on opens, clicks, unsubscribes and replies
What we’ll need from you
- Access to your email platform, or approval to set one up
- Information about how contacts joined your list
- News, offers or updates worth sharing
Accounts, files and logins stay in your business’s name.
How it works
How the work runs.
- 01
Check consent and setup
We review how contacts joined your list and make sure your sending domain is set up correctly.
- 02
Design the template
A clean, branded template makes each email quicker to produce and easier to read.
- 03
Plan the messages
We agree what to send and how often, so emails are expected rather than a surprise.
- 04
Send and review
After each send we look at the results and adjust subject lines, timing and content.
Scope, cost and a clear handover.
Platform fees, list condition, template design, campaign frequency and automation complexity affect the proposal. Account access and sending approval are agreed before delivery.
We agree the deliverables, responsibilities, access, ongoing fees and acceptance checks before starting. Your team should know what it will own and how the work will be maintained.
Based in Surrey, we focus on Metro Vancouver and the Lower Mainland. Ask about remote delivery if your business is elsewhere.
Explore service areas →Email Marketing questions
Can you help with our current email platform?
We can review its supported features, access and setup before recommending changes or a replacement.
Will marketing emails be sent to every enquiry?
An enquiry is not a blanket instruction to send marketing. The list purpose, permissions and applicable requirements need to be agreed.
Can we email people who gave us their business card?
It depends on the circumstances. Canada’s anti-spam legislation (CASL) has specific rules about consent, so we review how each group of contacts joined your list before we send anything.
Which email platform should we use?
It depends on your list size, budget and the tools you already use. Common choices include Mailchimp, Microsoft 365 tools or the email features built into your CRM.
Related services
Start a conversation
Tell us what would make work easier.
Share a little about your goals and we’ll connect you with the right Digital Allo specialist.
We review your goals and current setup
Marketing, IT and AI in one place
Serving Surrey and the Lower Mainland
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