Audience fit
Define relevant roles, business types, regions and exclusions before choosing a campaign approach.
Digital Allo · Surrey, BC
LinkedIn campaigns for a defined business audience.
Put a specific business offer in front of relevant professional audiences. Digital Allo helps connect campaign planning, useful content and the way your team follows up.
Sounds familiar?
When businesses usually get in touch.
For business-to-business offers with a clear buyer profile, sufficient deal value and a considered sales process.
- Your buyers are managers or business owners, not the general public.
- Your services have a high value, so a handful of good leads is worth a lot.
- You’ve tried LinkedIn ads before and they felt expensive for what you got.
- You want to reach specific industries, job titles or company sizes.
What the work covers
Three parts, planned together.
Offer & assets
Prepare approved messaging, content and a landing page or lead form appropriate to the buying stage.
Pipeline feedback
Review qualified responses and sales feedback alongside delivery and spending, then adjust the campaign.
Deliverables
What you get, and what we need from you.
What you get
- Audience planning by job title, industry, company size and location
- Campaign setup for lead forms, website visits or event registrations
- Ad copy and creative written for a business audience
- Lead form questions that help you qualify enquiries
- CRM or email connection for new leads, where your tools support it
- Monthly reporting on cost per lead and lead quality
What we’ll need from you
- Admin access to your LinkedIn Company Page and Campaign Manager
- A clear offer: a consultation, guide, assessment or event
- Someone on your team to follow up on leads personally
Accounts, files and logins stay in your business’s name.
How it works
How the work runs.
- 01
Check the fit
We look at your average deal value and audience size to confirm LinkedIn makes financial sense.
- 02
Define the audience
We build tight audiences and leave out people who can’t buy from you.
- 03
Launch the offer
Campaigns go live with a useful offer, not just a request to book a call.
- 04
Refine
We review lead quality with you and adjust targeting, copy and budget.
Scope, cost and a clear handover.
Audience size, media budget, content production, account setup and reporting needs determine the scope. Advertising spend remains separate from service fees.
We agree the deliverables, responsibilities, access, ongoing fees and acceptance checks before starting. Your team should know what it will own and how the work will be maintained.
Based in Surrey, we focus on Metro Vancouver and the Lower Mainland. Ask about remote delivery if your business is elsewhere.
Explore service areas →LinkedIn Ads Management questions
Is LinkedIn suitable for every local business?
No. It is worth assessing when the professional audience and deal economics support the cost of reaching that audience.
Can campaigns connect to our CRM?
Supported connections can be reviewed as a separate scope, including field mapping, permissions and lead ownership.
Why is LinkedIn more expensive per click?
You’re paying for very precise business targeting. It only makes sense when each customer is worth enough to cover a higher cost per lead.
Can we target only companies in BC?
Yes. Location targeting can be set to British Columbia or specific regions, combined with industry and job title filters.
Related services
Start a conversation
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Share a little about your goals and we’ll connect you with the right Digital Allo specialist.
We review your goals and current setup
Marketing, IT and AI in one place
Serving Surrey and the Lower Mainland
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